Simba Partners with Primo International
LAS VEGAS – Simba, a European bedding e-tailer, has signed a distribution partnership agreement with Primo International, a distributor of furniture and mattresses to the North and South American markets.
The partnership will give retailers access to Simba’s range of bedroom products, including the Simba Hybrid Mattress, retailing at $1,199. The line is being offered to retailers to sell to consumers, officials said.
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