About Us

 
George Itzkovitz,
President and CEO

Primo International is a leading Canadian importer of fine quality leather and fabric upholstery, bedding, home furnishings and décor. Founded and headquartered in Montreal, Quebec, Primo International is a family run business, led by its President and CEO, George Itzkovitz.

Our steady growth and success is a direct result of our dedication to building strong alliances with our customers and suppliers from around the world. As a company that prides itself on treating its clients with honesty, fairness, and respect, we committed to offering the highest standard of products and designs, while maintaining competitive industry prices.

With two warehouses in Montreal, totalling 500,000 sq.ft., as well as in California and North Carolina, we are able to efficiently service all North America with ease. With permanent showrooms in three major North American cities, we are also an established participant at furniture trade shows across North America.

At Primo International, our staff of over 250 dedicated employees worldwide continues to grow thanks to the shared vision and hard work of our teams.

Primo International is also a Tier II Validated Customs-Trade Partnership Against Terrorism (C-TPAT) Member. C-TPAT is an innovative government/private sector partnership program that secures the importing and exporting of goods, which results in the reduction of lead time to our customers.

OUR MISSION

Our mission is to remain committed to providing our customers with exciting and innovative quality made products at competitive prices. We, at Primo International, are devoted to the highest level of service possible and firmly believe in the fair, ethical and equal treatment of our valued clients, team members and suppliers.

Hyman Itzkovitz,
Founder
“What makes this company successful is that we are a family that shares a vision. Every day, we work together to realize that vision. When you do that, you are a strong company.”