About Us

George Itzkovitz,
President and CEO

Primo International is a leading Canadian importer of fine quality leather and fabric upholstery, bedding, home furnishings and décor.  In addition, Primo strives to manufacture high-quality product while ensuring the highest level of quality control, due in part to a newly acquired automatized production line.  Founded and headquartered in Montreal, Quebec, Primo International is a family run business, led by its President and CEO, George Itzkovitz.

Our steady growth and success is a direct result of our dedication to building strong alliances with our customers and suppliers from around the world. As a company that prides itself on treating its clients with honesty, fairness, and respect, we committed to offering the highest standard of products and designs, while maintaining competitive industry prices.

With two warehouses in Montreal, totalling 500,000 sq.ft., as well as in California and North Carolina, we are able to efficiently service all North America with ease. With permanent showrooms in three major North American cities, we are also an established participant at furniture trade shows across North America.

At Primo International, our staff of over 250 dedicated employees worldwide continues to grow thanks to the shared vision and hard work of our teams.

Primo International is also a Tier II Validated Customs-Trade Partnership Against Terrorism (C-TPAT) Member. C-TPAT is an innovative government/private sector partnership program that secures the importing and exporting of goods, which results in the reduction of lead time to our customers.


Our mission is to remain committed to providing our customers with exciting and innovative quality made products at competitive prices. We, at Primo International, are devoted to the highest level of service possible and firmly believe in the fair, ethical and equal treatment of our valued clients, team members and suppliers.

Hyman Itzkovitz,

“What makes this company successful is that we are a family that shares a vision. Every day, we work together to realize that vision. When you do that, you are a strong company.”

Automatized Production Line

Dear Customers and Suppliers, 

The Customs Trade Partnership Against Terrorism (“CTPAT”) program is a supply-chain security program instigated by U.S. Customs and Border Protection to work with US importers of record, exporters, logistic providers and manufacturers to reduce the risks posed to the supply chain from terrorism and other criminal activities. 

As a proud member of the U.S. Customs and Border Protection (CBP) CTPAT program since August 2, 2005; supply chain security continues to be an integral part of Primo International’s culture and business processes. 

As an active CTPAT validated member, Primo International has developed, and maintains, a multi-layered security program that is consistent with the CTPAT minimum-security criteria (MSC) and remains committed to protecting our organization and supply chain from any illegal or illicit activities.

CTPAT responsibilities touch on virtually every department at Primo including our North Carolina and California distribution centers and regional offices in Vietnam and China; Primo has assembled a team of employees from Human Resources, Facilities Management, Health and Safety, Quality Management, Logistics, and Information Technology to work together to communicate and implement CTPAT principals throughout our organization. Primo International understands that threats to supply chain security evolve and therefore the teams review and update our security procedures regularly. 

At Primo International we understand that our company is only one of many who are included in our supply chain and feel that security is everyone’s responsibility. As such, all employees and business partners, including contractors, service providers, and visitors are educated and must comply with the company’s CTPAT policies and procedures that are in place at each facility. 

Primo International’s management gives its full support to the CTPAT team and its efforts to ensure that our supply chain and our business remain safe and secure for all Primo’s stakeholders. 

Sincerely,                                                                                                                                                                                                                              Primo International Inc.                                                                                                                                                                                              George Itzkovitz                                                                                                                                                                                                        President and Chief Executive Officer