About Us

“What makes this company successful is that we are a family that shares a vision. Every day, we work together to realize that vision. When you do that, you are a strong company.”
Hyman Itzkovitz, Founder

Today, Primo International is a leading Canadian importer of fine quality leather upholstery, fabric upholstery, mattresses, futons, casual dining, youth furniture and more. Headquartered in Montreal, Quebec, the company is still a family run business, now led by President and CEO George Itzkovitz.

Primo’s steady growth and success is a result of its strong alliance with its suppliers across Asia and its customers worldwide. As a relationship driven company, Primo treats all of its suppliers and clients alike with honesty, fairness and respect. We remain relentlessly committed to satisfy our customers by offering them the highest standards of production and design while maintaining competitive prices.

Primo owns and operates 500,000 sq. ft. facilities in Montreal, QC, and also utiliizes independently owned stocking facilities in California and North Carolina to effectively service all of Canada and the continental United States. Always a participant at furniture market events across North America, Primo occupies several permanent showrooms to allow its clients more interactive and convenient representations of its products.

Primo’s staff consists of over 250 dedicated employees worldwide. Primo International continues to grow thanks to the shared vision and hard work of its team. As quality is one of Primo’s primary goals, it has achieved and maintains the ISO 9001-2008 certification. This important certificate underlines the commitment Primo has made to quality, domestically and abroad.

Primo International is also a Tier II Validated C-TPAT Member. The Customs-Trade Partnership Against Terrorism (C-TPAT) is an innovative government/private sector partnership program that helps to ease and speed secure importing and exporting of goods, which results into reducing the lead time to customers.


Our mission is to remain committed to our customers. We are dedicated to providing them with exciting and innovative quality made products, at reasonable prices. We are devoted to the highest level of service possible. We, Primo International, firmly believe in the fair, ethical and equal treatment of our valued clients, team members and suppliers.